The Zeta Beta Tau Foundation participated in the last bi-decade Cygnus Applied Research Alumni/ae & Donor Engagement Survey. Five years later, the Foundation is again participating in the 2025 iteration of the research survey to pinpoint what motivates brothers and supporters to engage with the Foundation and contribute philanthropically. The research also dives into the expectations, attitudes, and preferences participants have in Foundation programming and communications.

Between now and June, survey invitations will go out to all brothers and supporters via email from Cygnus Applied Research. In August, the Zeta Beta Tau Foundation will receive confidential, customized reports to advance understanding of what brothers care about most.

The Zeta Beta Tau Foundation will learn how brothers’ and supporters’ responses compare with national figures and peer fraternity foundations and receive tailored strategic guidance to support its mission.

With this information, the Zeta Beta Tau Foundation will be able to refine messaging to better raise and provide resources for the Fraternity and create more meaningful alumni experiences. Guidance from responses will also enable the Zeta Beta Tau Foundation to establish five-year performance benchmarks to measure progress and set ambitious goals.

Your participation in this research survey is critical. By sharing your attitudes, opinions, and expectations, you will help shape Zeta Beta Tau’s future. The more responses gathered will make in insights more accurate and actionable.

The invitation emails will be sent in two waves with the following schedule:

Wave 1:

• Initial email: May 14-16
• Reminder email: June 3-4
• Response window closes: June 6

Wave 2:

• Initial email: June 19-20
• Reminder email: June 26-27

Response window closes: June 30